How to conduct Google Keyword Research for Local Business
If you're a local business then the likelihood is a large proportion of your customers will use Google when looking for your products and services.
Google's Keyword Planner can help you understand EXACTLY how many people are searching for your products and services. In this video, we'll walk you through it.
This information can then help you determine whether Google Advertising, or SEO is going to be a reasonable, viable and lucrative option for your marketing efforts.
You can also use this data to determine the best page structure for your website, and whether or not you should expand your services into other nearby population centres.