What's so interesting about Windows 8? (IAB)
It's Windows re-imagined and reinvented from a solid core of Windows 7 speed and reliability. It's an all-new touch interface. It's a new Windows for new devices.
Attend this IAB webinar to learn from Aubrey Edwards, General Manager, Business Development at Microsoft about the Windows 8 Opportunity for Publishers and Advertisers. We'll address questions such as the recommended approach to advertising on the new tablet and how to achieve quality at scale.
We will interview publishers such as Slacker Radio, Accuweather and brands like Ford on their experience. From dynamic backgrounds that reinforce brand messages being communicated in the foreground, to hotspots that allow consumers to touch and interact at each stage of the purchase funnel, Windows 8 opens up new canvases for brands to tell their story, and allows publishers to deliver them with contextual relevance and creative excellence.