Common Propaganda Techniques
Several classic techniques are commonly used in propaganda messaging:
Bandwagon – Creating the illusion of widespread consensus for an idea through claiming “everyone is doing it.” Peer pressure is applied to compel people to go along with the crowd.
Glittering generalities – Broad, vague statements that sound positive but have little substantive meaning. Terms like “freedom,” “honor,” and “glory” evoke an emotional response.
Card stacking – Selectively presenting facts or quotes to give the best or worst possible case for an idea, while ignoring counter evidence. This stacks the deck in favor of the propagandist’s goals.
Plain folks – Portraying leaders or spokespeople as everyday people to make their message relatable. Politicians often showcase their modest upbringings for this effect.
Testimonial – Getting respected or authoritative leaders to endorse a position so that people consider it valid. Sports stars or doctors promoting products use this technique.
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