Your Profit Is More Than Your Salary: Pricing A Trades Business w/ Doug D'Aubrey
Lots of trades business owners come to the realisation that they've created a job, not a business, for themselves. What's the difference and what does it mean? Find out in this week's episode with Doug from Executive Training Consultancy (ETC).
Timestamps:
0:00 - Teaser
1:16 - If You’re Too Cheap, Everyone Will Buy You – And You’ll Be Busy With Little Profit
2:26 - You Should Review Your Pricing
3:10 - People Buy What They Need And Want, Not Price
6:15 - Sell What’s Important To The Customer - Not What You Do
8:31 - Everything Costs Something - Get Your Overheads In Order
13:48 - Labour Costing Is Not The Same As Profit
19:45 - If You Don’t Price Correctly, You Won’t Be There Next Year
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