Connectiv Ag Council 2020 Ag Media Study
The 2020 Ag Media Usage Study, produced by Connectiv, the Business Information Association, the National Agri-Marketing Association and Readex Research, offers a deep dive into how the ag community uses media, including:
• Weekly media usage
• How media influences the purchase journey
• The enduring viability of print as a marketing vehicle
• How media usage differs across key customer demographics such as age and income