Google AdWords Match Types Explained - Help with Broad Match, Modified Broad Match and More
Google AdWords has five match types. The most common is the 'broad match type,' yet many advertisers to not understand that broad match can lead to many bad matches in Google AdWords. (Go to http://bit.ly/1FngJ1h for free class materials). In this video, Jason McDonald explains the five match types in Google AdWords as well as how to manage them for effective AdWords advertising. He also points out where to go in Google AdWords to find out the actual searches your ads are showing up on.