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0:00 Why
1:16 Customer Obsession
1:59 Ownership
2:22 Dive Deep
3:02 Are right; a lot
3:42 Earn trust
4:03 Have backbone
4:32 Frugality
4:52 Hire and Develop the Best
5:23 Invent and Simplify
5:42 Learn and be curious
6:16 Insist on the highest standards
6:49 Deliver Results
7:06 Bias for action
7:45 Think Big
8:37 Mistake #1
8:54 Mistake #2
9:12 Mistake #3