Google Ads Optimization Tip #3 | Improving Quality Score, Reducing CPC, & Increasing Conversion Rate
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Passing your google ads campaign data over to google analytics has great advantages. It's particularly gonna be helpful after your ads start serving and data from your campaigns start streaming in.
In this video, I'm going to show one quick example of how you can cross-evaluate things and use the insight to improve the quality score and conversion rate of your Google Ads campaign.
Remember, your quality score is the factor of the mutual relevance of three things: your ads, your keywords, and your landing page experience. In other words, the more relevant your ads, keywords, and landing page copy and the better your website experience, the higher the quality score is gonna be.
So how do you know if your keywords, ads, and landing page copy are mutually relevant? One of the easiest ways is to go to your Google Analytics account, filter your target keywords based on their bounce rates and the number of clicks, and identify the underlying problem.
Let me show you exactly how you can do this.
Before proceeding, I assume you're using UTM parameters/tracking template within Google Ads to pass the data over to Google Analytics. If you aren't sure how to set it up, here is my other video showing how this process can be taken care of:
• How to Use the Analytics Data to Improve Y...
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