The 7 Step Magnetic Messaging Framework | Business Insights
Allan Dib, Managing Director of Successwise, unpacks 7 clear elements your business's messaging should have for success. Watch more Business Insights videos: https://bit.ly/GDbusinessinsights
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0:00 Who is Allan Dib?
0:28 Step 1- Focus on Your Prospect
1:01 Step 2 - Easy to Understand
1:29 Step 3 - Make Your Message Believable
2:07 Step 4 - Is Your Message Interesting or Unique?
2:50 Step 5 - Remove the Bad
3:40 Step 6 - Speak to Your Target Audience
4:15 Step 7 - Clear Action
One of the biggest challenges that small business owners have is getting their message heard in a crowded marketplace. Allan Dib’s 7-Step Magnetic Messaging Framework helps business owners overcome just that. Step 1 is to make your messaging about your prospect instead of your business. Focus on what they may be struggling with and how you can help solve that problem. Step 2 is to make sure your messaging is simple to understand by using easy words and easy concepts. Step 3 is to make your message believable. Many businesses claim to have a product that’s the best of the best. Provide proof of awards or recognitions to back up what you have to say. Step 4 is to make your messaging interesting and unique. Find a proposition that makes you stand out from the competition. Step 5 is to show prospects that you can deliver the good and remove the bad (and make sure you can actually follow through). Step 6 is to make it clear who your messaging is for. A prospect should see your message and think it’s made just for them. Lastly, step 7 is to make it clear what action you want your prospect to take after hearing or reading your message. With this 7-Step Magnetic Messaging Framework, you’re on your way to making your business stand out from the rest.
Learn more about Allan Dib:
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This content is provided for informational and educational purposes only and should not be construed as legal advice by GoDaddy on any subject matter.
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