Why Apple can’t kill iTunes (even though they want to)
Does anyone actually buy music anymore?
In today’s video, we’re diving into the strange, lingering existence of the iTunes Store in a world dominated by Spotify, Apple Music, and YouTube. Launched in the early 2000s, the iTunes Store was a massive breakthrough that redefined the digital age with 99-cent tracks and the "iPod in your pocket". But decades later, with streaming taking over, why does Apple still keep this marketplace alive?
In this video, we explore:
The History of Digital Music: How Steve Jobs fought the industry to move from physical albums to a la carte tracks.
The Dilemma of Ownership: Why Apple is essentially forced to support legacy music libraries for customers who expect lifelong access.
Subscription Fatigue: Why rising prices for services like Netflix, Hulu, and Spotify are making consumers rethink the "rental" model.
The Commodity of Music: Reflecting on Sting’s recent interview regarding how streaming has changed the way we value—and respect—art.
Why I Chose YouTube Premium: As a music professional, I explain why I prioritize "unbridled creativity" over high-fidelity streaming.
What do you think? Is the era of owning music officially over, or are we heading toward a subscription breaking point? Let me know your thoughts in the comments!
#iTunes #MusicIndustry #AppleMusic #Spotify #StreamingService #YouTubePremium #TechHistory #DigitalOwnership #MusicProduction