Hidden Costs of Poor UX [And HOW TO OPTIMIZE IT]
What are THE HIDDEN COSTS of poor user experience? Here are the risks that ecommerce companies face:
🕵🔍 Poor UX damages your brand perception.
13% of people will telll fifteen people – or more – about a negative experience they have on a brand’s website. It takes a long time to grow brand equity. An error-filled website can destroy it in seconds.
💸 👪 Poor UX increases your customer acquisition costs.
When you have a poor user experience, it not only impacts your ability to retain customers; it increases your costs in order to acquire new ones as well.
📊📉 Poor UX hurts your SEO ranking.
Google has increasingly prioritized user experience metrics in their ranking algorithms. Sites with poor web performance such as low page load speeds are penalized in search engine results.
🤔💡 Poor UX can eat into your digital marketing budget.
Google assigns lower Quality Scores for websites that have poor UX, impacting SEM efforts. Ad campaigns with lower Quality Scores incur higher costs per click and reduced return on ad spend.
The first and most essential step to reducing these risks is via QA and UX testing. We’ve compiled some of the best tips, tools and best practices to help online businesses to kickstart your testing and optimization journey (minus the complexity).
Read the guide: 👉 https://www.valido.ai/en/how-to-ecomm...
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