Capital Raising: The 3 Stages of the Buying Process

Опубликовано: 18 Июнь 2026
на канале: Wholesale Investor
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As a founder growing a company, you will always be thinking about doing your capital raising most efficiently and effectively. As you try to understand the science behind the capital raising process, you realise that many layers are involved.

In this video, we’ll take a closer look at those layers and the buying process. We will also discuss how you can use the knowledge you’ve gained to bolster your capital-raising efforts.

00:00 – Introduction
01:14 – The three stages of the buying process
02:08 – Awareness stage: creating momentum
02:52 – Consideration stage: the bandwagon effect
03:56 – Decision-making stage: setting a deadline

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