✅ How I Saved a Client Thousands of € (Real Case Study)
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When we run Google Ads campaigns, we need to check the day and time our ads are running.
It's very common for us to initially run ads 24/7 to collect data.
But once we have the data, we need to analyze it logically.
In this case, we observed how several users visited the website every day during the early morning hours but then didn't make a purchase.
And yes, it's possible that the same user discovered us in the early morning hours and then decided to buy the next day.
But in this hypothetical case, we would have to define different funnel stages, since the message would be different for the user who visits during the early morning hours (who doesn't buy) than for the user who visits during the day (who does buy).
See you along the way, let's keep learning.
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