Schema Markup for the Healthcare Industry
https://www.schemaapp.com/schema-mark...
Schema App CEO Martha van Berkel shares how the healthcare industry uses schema markup, aka structured data, to stand out in organic search results. Connect your patients with information and services where and when they need it.
Simon Yohe, Director of Web Marketing Strategy at AdventHealth, joins Martha for the discussion to explain how they used schema markup to reduce a rebrand's risk, and lead in online search and patient engagement. AdventHealth is a healthcare industry innovator responsible for 50 hospital campuses and hundreds of care sites in nine US states.
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