Integrating Meta Lead Ads - Naming convention rules for UTM tracking
This video shows you a naming convention for your Facebook lead ads, ad sets, and campaigns to flawlessly connect with Referrizer's reporting dashboard. Using the right names—which flow directly into UTM fields—you can automatically attribute leads and prove ROI by seeing exactly which audiences and creatives drive revenue. Our recommended structure includes four key elements: Agency/Brand, Offer/Campaign, Objective, and Launch Date. For example: "TC new member offer LG August 25th, 2025". This simple, scalable, and descriptive foundation ensures every campaign is unique and ready for the next step: configuring Zapier for dynamic UTM tracking.
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