From Visual Artist to Creative Advisor: The Story of
Kelsey Rodriguez was originally a painter, but she found her niche by sharing her journey on YouTube to help other artists build on the platform! Nowadays, Kelsey has a diverse set of revenue streams and wants to help other Creators find their own success -- financially and artistically.
Let’s get into it!
0:00 intro
0:22 Kelsey introduction
1:32 Income sources: Brand deals (YT), ad sense, online shop, affiliate marketing, speaking engagements (Vidcon etc)
1:57 Balancing different types of content and audience
3:11 Two types of YT creators
5:02 LinkedIn & Brand Deals
7:23 Email list
8:14 Sources of revenue
10:01 Sales of Digital vs Physical products
10:44 Most popular product
13:12 How she found her niche
15:51 Income by platform source
18:52 Weave on Demand / Fiber Art
20:31 How she connects with brands for deals
21:45 Discord server memberships
23:40 Possible future membership plans
24:06 Squarespace for website hosting, design, and online shop
25:12 Shopify vs Squarespace
26:58 Manufacturers for physical goods
28:11 Email services (Squarespace, Beehiiv)
29:52 Affiliate services (Amazon, Recut, Squarespace, New Masters Academy)
31:11 Notion and how she uses it
32:09 Editors and outsourcing work
32:58 Finances (All In Advisors, Wingspan)
32:47 r/PartneredYouTube subreddit and Discord server
37:33 Video production (camera, mic, programs, assets, etc)
39:03 Lightning round!
39:21 #1 Tool to save Time and Money
39:29 With free money, who would you hire?
39:47 What’s contributing most to your growth?
39:54 What strategies or habits do you swear by?
40:01 What’s the biggest risk to your business?
40:15 What do you wish you knew when you started?
40:22 How do you think of yourself: Creator, Influencer, Artist, Entrepreneur, Solopreneur, something else?
40:31 Who influences you as a Creator?
40:47 Outro
Sign up for the FREE Creator Logic newsletter for more insights and interviews like this! 👉 creatorlogic.com/subscribe (plus there's tons more articles on the website)
Kelsey:
@KelseyRodriguez
/ kelseyrodriguezart
CREATOR LOGIC
@thecreatorlogic
http://creatorlogic.com/subscribe
/ thecreatorlogic
/ thecreatorlogic
AVI GANDHI
/ avigandhi
/ avigandhi
#creatoreconomy #creatortips #contentcreationtips #visualartist #contentcreator #creatoryoutube #contentstrategy #creator