Ken Loach's "Ghost"
In Ken Loach's "Ghost", Patrick Swayze struggles with both alcoholism and the inability to drink at all. Katrin Cartlidge plays his wife. Actually, Loach should make that now. He can even save money on special effects, considering both his stars are dead.
This is a PIF from 1992, from an apparently less than succesful early "Kill Your Speed" campaign. This and its companion (featuring a lady-type) were withdrawn early and replaced with "You're Going To Kill Me", which did the trick. By now they're hardly remembered. Piflover has suggested it's due to the fact that the protaganists are grown up, whereas You're Going To Kill Me had an adorable mini-Freema Agyeman.
Using kids is a good, quick way to maximise your impact, because they're small, fragile and (at least on television) adorable. Children require protection. A PIF which suggests you are in danger of failing to provide this cuts straight to the stomach. Whereas with adult victims, the audience can just scoff and go "serves him right for not looking where he's going" or whatever.
Of course, the problem with this might just as easily have been a strange lack of oomph. I don't know who directed it, but either they're not treating it like a serious assignment or they're trying for some kind of vertié style that doesn't come off.
In the end, it was quietly dropped after complaints from drivers that the entire burden of blame for all accidents every was dumped on them, characterising pedestrians by contrast as blameless, holy creatures.