While we should always seek to be experts in our fields, we hold our careers back when we fail to address the human dynamics present in any situation.
Sales professionals can take advantage of the likeability factor to find more success in their customer relationships. Likeability is not just a few minutes at the beginning of a meeting or sales call. It is an ongoing activity that starts long before your face-to-face appointment and continues into the future. You will be received as more sincere and likeable if your attempts at relationship building aren’t reserved solely for sales calls.
Ro Crosbie, President for Tero International facilitates this Tero Tips video.
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