Expand internationally (Google Digital Unlocked Certificate - 20th Badge )
Google Digital Unlocked Certificate - 20th Badge Solved (Expand internationally)
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Expand internationally
1. Introduction to international marketing and export
Harsh runs an online Antique shop in India. He wants to expand into new markets, but doesn’t know where to begin.
What tools can help him choose his new market?
2. Validating your new market
Harsh has found out there’s a growing market for antiques in Colombo.
From which tool could Harsh gain each of the below insights?
3. Being understood abroad
Harsh needs to make sure his website is suitable for his Sri Lankan customers. He’s made a list of translation and localisation tasks.
Which items on his list relate to localisation?
4. Advertise across borders
Harsh’s chosen his market, now it’s time to find new customers.
He has a few ideas, but not all of them will reach his German audience.
Can you help him choose his best advertising ideas?
5. The support systems you will need
Sri Lanka seems like a good market for Harsh to move into.
He’s looked into the legal requirements of trading records in Sri Lanka and is pleased to find there aren’t any.
But what other financial or regulatory requirements should he check?
6. Helping customers abroad buy your products
Harsh's found out that Colombo has fast internet speeds, which is great for accessing his website.
What things will Harshdefinitely need to do now he has customers in a new market?
7. Delivering to customers across the globe
Harsh’s getting ready to sell some vintage vinyls to Australian customers. But there’s one unhelpful task on his to-do list.
Can you cross it out for him?
What is the best way to translate the content on your website for a new market?
Before starting to promote products to other countries online, what could you use to gauge demand for your product in that specific market?
When adapting your website for customers who speak a different language, what should you do?
Which of the following is primarily meant to target new customers online?
What should a business do first, when considering going into a new market?
When selling to people in different countries, what payment form should you consider using if you aren't already?
Which of the following options is important to research when planning to expand delivery of products and services to customers across the globe?