The GA4 Migration Nobody's Ready For
If you haven't heard, Google is sunsetting the current version of Google Analytics (called Universal Analytics) and replacing it with Google Analytics 4 as of July 1, 2023.
Here's what you need to know about GA4 and what it means for you.
If you have questions about GA4, marketing, or anything else, join us for Free Marketing Fridays: https://www.ezmarketing.com/free-mark...
What is Google Analytics 4? -- 0:55
GA4 is a totally new version of Google Analytics that collects and measures data in a totally different way.
GA4 uses event-based tracking vs. old Universal Analytics that relies on obsolete session and cookie-based tracking.
What does that mean for you? -- 1:54
GA4 is a newer, more powerful version of Google Analytics that is built for the future. It will be better at things like:
Cross-device tracking
Showing how your marketing works together to impact conversions through improved attribution
AI-powered predictive insights
Addressing privacy concerns through improved data management
The downside is that Google Analytics you are familiar with will be going away
You'll need to learn the new platform, interface, and reports
You will probably NOT be able to migrate your existing data
Your old data will be available for at least 6 months beyond the sunsetting date, but after that it will likely be gone for good
What do you need to do? -- 2:38
Right now, your top priority should be setting up Google Analytics 4 to start collecting data
Longer term, you'll want to spend time familiarizing yourself with the new platform, and you may want to export some of your historical data.
More questions?
If you have questions about GA4 or marketing in general, join us for Free Marketing Fridays. It's an Ask Me Anything format on a open Zoom call. Bring your questions and get free marketing advice every Friday from 12-1PM EST.
https://www.ezmarketing.com/free-mark...