Seedcamp Product Summit 2021 — Mind Your Metaphor - Ben Sauer
Is the iPhone really a 'phone'? Is Alexa really an 'assistant'? Humans love to communicate by analogy. The way we describe new ideas both unleashes and limits their potential at the same time. In this talk, Ben takes uas through the unexpected use of metaphors in our strange technological history. He’ll show you how important they are when you're creating change or making new things, and how to strengthen your ideas with a better choice of metaphor. This talk is for anyone involved in innovation who is interested in framing their ideas successfully.
About Ben
Ben Sauer is a product and design leader, formerly of Babylon Health and Clearleft. He's worked with organisations like the BBC, Pearson, Tesco, and TCS to raise their product game.
He’s been speaking and training people all around the world, with a focus on voice UI for several years; particularly in how to rapidly design conversational experiences. Teams at Amazon and the BBC use his methods, and through O'Reilly, he's trained folks at NASA. He’s also spent many hours at home removing the ridiculous things that his kids have added to Alexa’s shopping list.
About Product Summit
The Seedcamp Product Summit is an annual gathering for tech and product people, curated to introduce our community to the latest tech and product frameworks to challenge your thinking, accelerate learning, and inspire new ideas.