How Search engines crawl, index, and rank your website
In this video, I have covered How Search Engines Work: Crawling, Indexing, and Ranking
search engines are answer machines.
They exist to discover, understand, and organize the internet's content in order to offer the most relevant results to the questions searchers are asking.
In order to show up in search results, your content needs to first be visible to search engines.
It's arguably the most important piece of the SEO puzzle: If your site can't be found, there's no way you'll ever show up in the SERPs (Search Engine Results Page).
How do search engines work?
Search engines work through three primary functions:
Crawling Scour the Internet for content, looking over the code/content for each URL they find.
Indexing Store and organize the content found during the crawling process.
Once a page is in the index, it’s in the running to be displayed as a result to relevant queries.
Ranking Provide the pieces of content that will best answer a searcher's query, which means that results are ordered by most relevant to least relevant.
What is search engine crawling?
Crawling is the discovery process in which search engines send out a team of robots (known as crawlers or spiders) to find new and updated content.
Content can vary — it could be a webpage, an image, a video, a PDF, etc.
— but regardless of the format, content is discovered by links.
What's that word mean?
Googlebot starts out by fetching a few web pages and then follows the links on those web pages to find new URLs.
By hopping along this path of links, the crawler is able to find new content and add it to their index called Caffeine — a massive database of discovered URLs — to later be retrieved when a searcher is seeking information that the content on that URL is a good match for.
What is a search engine index?
Search engines process and store information they find in an index, a huge database of all the content they’ve discovered and deem good enough to serve up to searchers.
Search engine ranking
When someone performs a search, search engines scour their index for highly relevant content and then order that content in the hopes of solving the searcher's query.
This ordering of search results by relevance is known as ranking.
In general, you can assume that the higher a website is ranked, the more relevant the search engine believes that site is to the query.
It’s possible to block search engine crawlers from part or all of your site or instruct search engines to avoid storing certain pages in their index.
Otherwise, it’s as good as invisible.
By the end of this chapter, you’ll have the context you need to work with the search engine, rather than against it!
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