UPDATED Google Ads Conversion Tracking Tutorial 2026 | Step by Step
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In this video, I show you how to set up Google Ads conversion tracking with dynamic value, currency, transaction ID, and Enhanced Conversions using Google Tag Manager, from scratch.
What I cover:
00:00 – Intro + what we're setting up
00:25 – What you need before starting (GTM + data layer)
01:22 – Creating the conversion action in Google Ads
02:45 – Setting up Conversion Linker and Google Tag in GTM
04:37 – Building the purchase conversion tag
07:38 – Testing with Tag Assistant preview
10:14 – Adding dynamic value, transaction ID, currency
12:15 – Setting up Enhanced Conversions (user data)
13:40 – Submit, publish, and final verification|
Tools used:
→ Google Tag Manager
→ Google Ads
→ Google Tag Assistant
→ Data Layer (eCommerce)