How the brain makes us buy? | Ernest Tavakalyan | TEDxMGIMOUniversity
Classical economic theory suggests that human beings are rational. But is this so? Modern studies show that people are often guided while deciding to buy something or not by subconscious motives rather than by logic. Ernest Tavanalyan talks about marketing tricks which use this feature of the human brain. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx