Behind the Brand: Perception or Reality? | Mind the Gap
Do brands truly deliver what they promise, or are consumers just buying into perception?
Featuring Eunice Okoye (Brand Strategist), sharing practical insights on how brands connect with consumers.
On this episode of Mind the Gap, we explore the topic: “Behind the Brand: Perception or Reality? and look at the gap between what brands say and what customers actually experience.
Hosted by Iremofe Kofoworola, the conversation breaks down how people see brands, how advertising and social media shape expectations, and where things often go wrong.
Key insights include:
How brand perception influences what people believe
The role of influencers, social media, and advertising
Where the gap between promise and experience happens
Why customers feel disappointed
What brands can do to match what they say with what they deliver
Brand perception matters, but real experience is what builds trust and keeps customers coming back.
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