Yik Yak: a deadly combination
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Anonymous messages and local context were the perfect mix to make the popular social network, YikYak, come to life in 2013. They were also the poison to kill it and to write on its tombstone the epitaph of: died too young and too soon.
The social network devised by two young roommates at Furman University in South Carolina - yes, Facebook-style - went from popular to irrelevant.
Brooks Buffington and Tyler Droll managed to sneak YikYak into the top 10 social media apps in the Apple App Store, shortly after its debut.
The idea of expressing their thoughts, without showing their name and allowing other users to read it 2.4 kilometers around, conquered young people from hundreds of university campuses in the United States.
The magic not only dazzled the students, but also the investors who, in three rounds, granted $73.5 million in venture capital to Buffington and Droll. Not bad, right?
But it was a matter of time. Anonymity, which affects everything it touches, turned the social network into a catalog of cyberbullying and sexist, racist and hateful comments.
Did the formula for disaster grow as the app did? How is it that a startup valued at $ 400 million could not stop its fall? The attempt was made, but unfortunately, it was too late.
This is Startup Forensics: Yik Yak.
#YikYak #Startups #Caya
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1:34 Case introduction
3:40 More muscle than their competitors
4:41 When did the ship start sinking?
7:12 What happened to them?
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