Simplecast: Monetization 101
The goal of this panel is to discuss how to monetize your podcast, when and how to determine adding events to your marketing mix, and an overview of the basics of dynamic ad insertion (DAI) and podcast ads.
~Host read ads vs produced ads and why the benefits of one or the other for your podcast, your listeners, and advertisers.
~Getting an ad into a podcast happens in one of two ways: baked-in or through ad insertion, or dynamic ad insertion often referred to as DAI. We’ll discuss the difference between the two.
~The transaction of how ads are bought and sold -- either through direct sales via host or direct sales via publisher or programmatically via digital platforms.