Your API is a Product - you need a real API Product Manager for it
APIs used to be a byproduct of our development process. However they have become products in their own right, either because they contribute more than 50% of revenue for many organizations or because we now have companies whose only products are APIs (for example Twilio and Stripe). It’s important to treat them like any other product and pay attention to design, metrics and roadmaps, as well as have dedicated API Product Managers (a new discipline!). In the 7th Product 360 event, Emmanuel, Z and Michalis talk about why this is critical for success in today’s market, what tools and techniques to use, and what makes a great API Product Manager.