Nazeeh & Wartan
In 2005 Al Baik in cooperation with Coca-Cola launched an anti littering campaign under its CSR umbrella 'Tawanuh'. The large-scale environmental awareness campaign aimed at encouraging the general public of the Kingdom of Saudi Arabia to protect the environment by putting an end to littering under the slogan, "Littering is a Mistake...That puts our City in Trouble We Can't Escape!".