Evergreen for Cold Traffic: The VSL Funnel Explained | Tiago Filemon - Scaling Secrets
Discover 7 Easy Ways to Double Your VSL Conversion Rate 👉 • 7 Easy Ways to Increase VSL Conversions | ...
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Tiago Filemon has generated over R$1 billion in revenue through direct response marketing. Today, he teaches experts and co-producers how to sell to completely cold audiences using VSL funnels.
In this episode of Scaling Secrets, he pulls back the curtain and reveals:
Why a 30-minute VSL can warm up a prospect better than 6 months of content creation.
The 3 ways to find scaled VSLs and identify what’s actually worth modeling.
The two elements that consistently show up in offers generating over R$100K per day.
The exact formula he uses to build VSLs capable of generating 7 figures per month.
The lead format he would choose if he could only use one for the rest of his life.
And much, much more!
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Episode Links:
Tiago Filemon Episode (#002): • Criando Vídeo de Vendas de 8 Dígitos Na Pr...
Tiago Filemon Episode (#046): • Fazendo Criativos Que Vendem Milhões Na Pr...
Book – “The Boron Letters”: https://www.amazon.com/Boron-Letters-...
Ícaro de Carvalho Episode: • Ele Já Fez 272 Milhões Com Marketing Digit...
Elida Dias Episode: • Ela Saiu da Periferia E Lucra 7D/Mês Com O...
Book – “Overdeliver”: https://www.amazon.com.br/Overdeliver...
Brian Kurtz Episode: • A Fórmula Das Campanhas De Marketing Diret...
David Deutsch Episode: • O Copywriter Que Fez +1 Bilhão De Dólares ...
Book – “Story”: https://www.amazon.com.br/Story-subst...
Fogaça Episode: • Usando Espionagem Avançada Para Escalar No...
Bruno Monteiro Episode: • De CTO Da Empiricus A Fundador Do Maior Sw...
Book – “Copywriting Crash Curse”: https://drive.google.com/file/d/1irPn...
João's Bonus Mini VSL Training Document (Logical Arguments): https://docs.google.com/document/d/1Z...
Book – “Win Your Case”: https://www.amazon.com.br/Win-Your-Ca...
Jordan Peterson's Essay Writing Guide: https://jordanbpeterson.com/wp-conten...
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Follow VTurb on Instagram: / vturb.br
Follow João Campos on Instagram: / joaoesdc
Follow Tiago Filemon on Instagram: / the.filemon
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Also available in English:
The 17-Year-Old Copywriter Behind Over R$100M in Sales
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He Makes 7 Figures a Day in the U.S. Market
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He Built 3 Million-Dollar Businesses (Without Reading a Book for 5 Years)
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Copy Hacking: How to Write Million-Dollar Copy (Without Being a Copywriter)
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The Copywriter Behind Over $1 Billion in Sales
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How He Generated 8 Figures with Email Marketing
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Secrets to Scaling in the US Market
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He Made $1 Billion in Sales with VSLs
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Secrets of Million-Dollar Direct Marketing Campaigns
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He Generated $250M with Webinars
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How He Made $40M in 12 Months Using VSLs
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The Copywriter Behind $1B in Sales
• Fiz R$ 2.5 Milhões por Dia com Uma Única C...
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Episode Guide:
00:00:00 Introduction
00:06:29 Why Teach After Generating Over a Billion?
00:17:50 The Rise of the VSL Funnel in the Info Product Industry
00:38:00 Direct Response Fundamentals
00:45:27 Types of Products to Sell
01:00:22 Ad
01:01:12 Understanding the VSL Funnel
01:07:14 Market and Audience Research
01:22:27 The Building Blocks of a VSL
01:31:11 Invisible Structure and Copy Elements
01:41:15 The Story Section
01:50:12 The Mechanism Section
02:09:10 Ad
02:09:55 The Offer Section
02:27:51 The Lead Section
02:41:55 Recording and VSL Formats
02:46:00 Testing Your VSL
02:50:14 Final Thoughts