Here's a ninja targeting hack on LinkedIn using LinkedIn groups to immediately establish credibility Here's an example of a client I do this for She's getting over almost a 30% acceptance rate and almost a 54% reply rate by targeting a LinkedIn group So once you have Sales Navigator, there's a filter called groups and you just want to find a huge group in your space that contains your target audience For this client, she targets people in finance and specifically works with female clients So we found these groups called Women in Financial Services that have hundreds of thousands of people in them, and then we further filter down by other titles like CEO or owner, and have got hundreds of people in this group that she can connect with.