Mobile Analytics with Firebase and GA4
Learn how to analyze mobile app performance using Google Analytics 4 (GA4) and the Firebase SDK — with real data from Google’s Flood-It! demo app.
In this video, you’ll see how Firebase automatically collects app events, how to explore GA4 reports like Realtime, Engagement, and Monetization, and how to interpret key mobile metrics such as first_open, session_start, screen_view, and in_app_purchase.
We’ll also explore the new GA4 Insights (Beta) feature that detects data spikes automatically and helps you uncover key drivers behind changes in your app traffic.
#GA4 #Firebase #MobileAnalytics #GoogleAnalytics #FirebaseAnalytics #AppAnalytics #FloodIt