How to Optimize Email Design for Dark Mode | Make Reading on Digital Devices Easier
How to Optimize Dark Mode | Make Reading on Digital Devices Easier
In this video, Marcy Chu, our senior designer, is going to be sharing what is dark mode for email design and how to optimize dark mode for your email marketing campaigns. Sometimes, people can find it very hard to read normal black on white text at night time, especially on a phone.
💎 Free Email Marketing Audit: https://flowium.co/3ZBmRF6
Sometimes, the photos and logos included in your emails can disappear but when in dark mode email design, they appear and stand out very clearly. It is important that emails are optimized correctly, so the potential client is getting all the necessary information.
Marcy will be explaining the best colors for your text and background, so they stand out and pop. Also, the text and image sizes to use, to make sure everything fits and is easy to read.
It is important to test how your emails will look on a variety of email service providers, Google, Outlook, Yahoo and more, not only the email but also how it will look on a mobile, laptop and pc.
💎 You can check your emails here:
Litmus - https://www.litmus.com/
Email on Acid - https://www.emailonacid.com/
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TIMESTAMPS:
0:00 - How to optimize dark mode
0:31 - Benefits of dark mode
3:48 - 5 tips on how to fix the problems
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#EmailMarketing #EmailWriting #Text #Fonts #Colors #Logos #DarkMode #DarkModeOptimization #EmailOptimization