On January 9, 2007, Steve Jobs didn't just launch the iPhone — he announced the funeral of BlackBerry and Nokia.
His point was brutal:
BlackBerry and Nokia had fixed keyboards in plastic. The buttons could never change. Every app wants a different interface. What if you think of a great idea 6 months later? You can't add a button. They're already shipped.
His solution? Get rid of all the buttons. Make a giant screen. And use the best pointing device ever invented — your fingers.
He called it Multi-Touch. And with that one move, BlackBerry and Nokia were already dead. They just didn't know it yet.
Do you remember your BlackBerry or Nokia? Which one did you have?
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