Digital Marketing Course - Performance Marketing terminology (Video 2)
In this video of Digital Marketing course, we will discuss about:
1. What is Performance Marketing?
2. Advertiser, Publisher, Ad Network, Agency and Tech platforms
3. What are KPIs?
4. Buying models (CPC, CPM. CPI, CPA or CPL, CPD(Mastheads))
5. Types of Advertisers - B2C, B2B, D2C, B2G
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