I Ranked Every LinkedIn Ad Format: What Actually Gets Leads in 2026
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If you’re a founder or marketing manager wondering “Which LinkedIn ad format should we actually be using?”...this is for you.
In this video, I rank every major LinkedIn ad format for 2026 based on what actually drives leads for small B2B businesses.
Not big SaaS with £100k budgets.
Not “brand awareness for the sake of it.”
Just what works when you’ve got £500–£5,000 a month and you need pipeline.
We break down:
• Image Ads
• Video Ads
• Thought Leader Ads
• Message Ads
• Carousel Ads
• Lead Gen Forms
• Document Ads
• Text Ads
And I’ll tell you exactly:
– What each format literally is
– What it does well
– Where people waste money
– When to use it (and when not to)
Because LinkedIn doesn’t always recommend what’s best for you.
It recommends what’s best for them.
If you want scroll-stopping ad ideas tailored to your “boring” B2B business, comment your website below and I’ll send you 3.
If you’d rather not mess this up yourself, book a call below.
⏱ Timestamps
00:00 – The question every B2B marketer asks
01:40 – The tier system explained
02:00 – Image Ads
05:20 – Carousel Ads
07:00 – Text Ads (and why most shouldn’t use them)
08:45 – Conversation vs Message Ads
14:30 – Document Ads
18:45 – Video Ads
22:00 – Thought Leader Ads
27:00 – Lead Gen Forms
29:30 – Final ranking & what actually matters