"They want what it will do for them. They want the way it will make them feel."
I'm reading Seth Godin's book "This is Marketing" and I'm having so many ah-ha moments that I can barely get through it! While reading it, I'm thinking about you (our customers), how you can utilize this information while marketing to your clients, and also thinking about us and how we can use it in our marketing when we're marketing to you! lol
"They want what it will do for them. They want the way it will make them feel." 💡 As a REALTOR®—it's about understanding your clients' needs and emotions, not just selling a property. ❤️
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