GK3 Module 2 Inbound Fundamentals
Inbound is about answering their questions, teaching and informing them, showing patience, answering more questions, and ultimately winning their trust.
To execute a great strategy, you need to know the four pillars that make Inbound so effective. They are:
Contacts
Personas
The Persona’s Journey
Content
In this course, we go into detail on what you need to know.