How to Optimize Google Shopping Campaigns
How to Optimize Google Shopping Campaigns Using the Best PPC Practices | Google Shopping Ads Optimization | Google Shopping Optimization | Google Ads Optimization Tip | Google Shopping Feed Optimisation
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⏰ TIMESTAMPS⏰
0:00 Introduction
1:23 How to Optimize Google Shopping Campaigns
2:54 How to Optimize Google Shopping Feed
4:30 Free Audit
5:20 Like and Subscribe!
🤔 How you can do the optimization of Google shopping campaigns? 🛍️ We know that for any e-commerce website, 98% of the time it will be the Google shopping campaigns that bring us the sales. 💰
But, when we set up the Google shopping campaigns, we think that we only need to set up the campaigns and then change the bid here and there.
💻 However, we have to understand the fact that that is only 50% of the work that we are mostly doing or that agencies are mostly doing. 🕵️♂️ Only by doing these basic things, the rest of the 50% will be done in the merchant center.
🛒 We have to do the optimization of the Google shopping feed because that is where we will be able to see how much optimization, after doing it, we will be able to see how many sales we can get. 📈
We will divide this video into two parts 🎥: first will be on "how to optimize the Google AdWords shopping campaign" 🔍🛍️ and the second will be on "how to do optimization of the feed" 📈🛍️
For "How to Optimize Google Shopping Campaigns" 🔍🛍️, the Google AdWords campaign optimization for shopping there are a few things that we can do:
We can add in the negatives after looking at the Search terms 🔎🚫
We can optimize the bidding based on the ROAS that we are getting from certain products 💰📈
We can optimize the device level bidding 📱💻
Next is on how we can do the optimization of the Bidding strategy 💰🤖
We need to start with the manual CPC and suppose that after 30 days we have a good number of conversions say like 20 to 25 conversions then only we need to change the bidding to an automated bidding strategy 🤖💻
{Next Part} 📈🛍️ So now the next part of this video is doing the optimization of the feed "How to Optimize Google Shopping Feed". So now doing the optimization for the feed there are a few things that we can do :-
For example, we will be able to see what are all the Search terms that are bringing us the conversions 🔎📊
We have to do the feed optimization in the Google merchant center to add those converting Search terms in the product in the title of the product or in the description of the product 📈🛍️
The next step in doing the feed optimization is the image optimization at the Feed level 📷🛍️
So if you have an e-commerce website and you are running Google shopping campaigns for that website and you think that there is a scope for improvement then we can start with the free audit 🆓🛍️ you can contact us anytime and then we will be able to let you know the next plan or next plan of action on what you can do to improve your sales 💻💰
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