How To Write An Optimized Page Title Tag For SEO (New Rules For 2021 Outperforms Competitors)
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Discover how to write perfect page titles & optimize click through rate.
Forget what you know about titles for Google rankings. I'm going to show you how to rank on page 1 for your keyword without using the exact keyword in your title.
Here's what we'll be covering in this training on page titles:
00:00 SEO Optimized Titles
00:13 New Meta Title Tag Rules
01:03 Eric Lancheres (The SEO Doctor)
01:25 What You'll Discover In This Session
01:51 Old "Best Practices" For Titles
02:45 Examples Of Outdated Practices
04:05 One Of The Most Important Rules
04:58 What The Top Title Tags Do Not Include
07:02 Exact Match Keywords In The Title
08:07 What We Know For Sure Re Titles
09:00 The NEW Rules For Titles That Rank
09:05 #1 Optimize For Click Through Rate
12:10 #2 Keyword Length Impacts Prominence
13:26 #3 Links & CTR Overpower Titles
15:04 Anecdotal Observation
16:28 Crafting The Ideal Title
16:32 Google Starts With ONE Main Word
18:57 Google Natural Language Processing
22:48 Complimentary & Relevant Words
24:40 The Order Of Words
26:49 Ideal Title Examples
Back in the day, in order to rank for a keyword on Google, you'd have to:
→ Add the exact match keyword to the title
→ Place the exact match keyword at the front of the title
→ Minimize the amount of extra 'non-keyword' words
And as a bonus, you could also keyword stuff the title with multiple keywords separated by dashes.
Being forced to include the exact match keyword in the title is no longer valid or required. In fact, many results no longer have the exact match keyword in the title (indicating it is no longer the best title tag best practices)
However, this isn't a fix rule for every single keyword. Some results still show quite a few exact matches in the title.
So is this because those pages have other ranking factors (backlinks, on-page etc), or does Google still prefer exact match titles for some keywords?
But what we do know for sure is that exact match titles are no longer the norm on the first page, but if you optimize other factors, they can still rank #1.
So what are the NEW rules for getting titles to rank?
→ #1 The title is now LESS important as a pure ranking factor (less weight)
→ #2 Although they hold less weight, CTR seems to be more important
→ #3 Keyword length impacts prominence
→ #4 Links & CTR overpowers titles
Keep watching to find out more on how to craft near perfect SEO optimized titles, increase click through rate while ranking #1 on Google SERPs.
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