Tv6 Broadcast Design
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Agency: VIASAT CREATIVE
Director: MARK HALEY
Animation: WEARESEVENTEEN http://www.weareseventeen.com
Mark Haley, design director at We Are Seventeen in London: "The client, Viasat, wanted us to create the new TV6 logo from everyday objects that represented their content and aspirations of their viewers.
"As the over arching concept was pretty simple, deciding what these elements would be was definitely the biggest challenge as they needed to encapsulate certain channel values that were specific to a Nordic audience.
"The huge amounts of geometry and dynamic simulations along with the large number of elements to be modeled and textured to a near photo-real standard created long render times -- three to four hours per frame on some shots."
For TV6 Client: Marta Moe
For Viasat Creative Designer: Simone Heineck
For Weareseventeen EP: Shaun Adamson Design director: Mark Haley Design: Mark Haley, Adam Brandon 3D modeling: Mark Haley , Dan Fitzgerald, Mark Lindner, Joseph Winston Animation: Dan Fitzgerald, Mark Lindner, Sept Putra, Cesar Pelizer Compositing: Mark Haley
Toolkit Cinema 4D, Maya, After Effects, Photoshop
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