Strategy and Competitive Advantage
The heart and soul of any strategy is the actions and moves in the marketplace that managers are taking to gain a competitive edge over rivals. Competitive advantage is a condition or circumstance that puts a company in a favorable or superior business position.
There are five frequently used and dependable strategic approaches to setting a company apart from rivals and winning a sustainable competitive advantage. Strategy leaders need to understand these five strategic approaches to setting an organization apart and winning competitive advantage.