How to Define an Ideal Customer Profile (ICP)
This video introduces your sales team to account prioritisation by way of ideal customer profiles.
Ideal customer profiles (ICP) represent companies with a high potential value and likelihood of purchasing—so that your sales team can focus on the best customers as well as those most likely to convert into deals.
How you define these companies and leads, however, is as much an art as a science. This free AI video template will let you know how—and you can clone/copy it for your team, modifying it according to your own learnings and experiences as a sales rep, SDR, head of product or more.
🚀 Get it here in Synthesia STUDIO: https://www.synthesia.io/examples/acc...
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Looking for something quick? Jump to what you need!
0:00 Introduction
0:11 What is an ICP?
0:42 How do we find this out?
0:53 Identifying an ICP
1:02 How to score an ICP
1:13 How to Prioritise an ICP
1:32 Summary
#idealcustomer #icp #salestraining #aivideo #saas #trainingvideo #humanresources #aivideo #ai #synthesia #l&d #operations #onboarding #learning
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📍 Asana Beginner Course:
https://www.synthesia.io/examples/asa...
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