Where to start implementing a loyalty program?

Опубликовано: 27 Февраль 2026
на канале: RetailCRM
921
6

Direct Service is famous in the industry for its approach to developing loyalty programs — clear, structured, mathematical. We invited Managing Partner Anton Trukhtanov to the podcast and talked about how to launch a loyalty program correctly, where to start, and when to expect the first results. But perhaps the most interesting question was “In what cases is a loyalty program NOT needed?”

Direct Service Telegram channel https://t.me/dirservice
RetailCRM Telegram channel https://t.me/retailcrm

For those who only like to listen:

🍎 Apple Podcasts — https://clck.ru/3MoJLW
🪗 Yandex.Music — https://music.yandex.ru/album/3467371...