Calculating Your ROI on LinkedIn Ads in Excel from CRM Data
The most important outcome of your LinkedIn Ads is the Return On your Investment (ROI), but it's impossible to calculate without bringing in offline data from your CRM.
This will walk you through how to calculate metrics such as your Cost Per Sales Qualified Lead and your ROI in Excel.
Check out the podcast episode all about blending your CRM and LinkedIn Ads data:
https://b2linked.com/blog/ep71/