Why Twitter Killed Vine AFter paying $30 Million for it?
Do you remember Vine? No, not grapevines that grow the food you eat or the exercise you did in high school gym class. The social media platform Grapevine!
Well, it seems like if you blinked, you missed it. For those who understandably don’t recall, Vine used to be a video hosting social media website which allowed users to create and share six-second videos. The service was somewhat “Tik Tok before Tik Tok. At its 2014 peak, Tik Tok had 200 million active users To put that number in perspective, that’s about the number of downloads in the United States Tik Tok has had. In fact, research firm 7Park Data says 3.64 percent of all Android users opened Vine in August 2014.
To put the concept in context, you could say that Vine tried to do to YouTube vlogs the same thing that Twitter did to traditional blogs. Twitter advertises itself as a microblogging social media platform, because of its character length restrictions and social features (follows, retweets, etc.). Like business blogs, Twitter can also be seen as an effective marketing tool. Similarly, Vine was a microblogging platform because of its video length restriction combined with similar social features.
Consequently, it makes a lot of sense that Vine was acquired by Twitter for $30 million before the app even launched. It presented Twitter with a convenient opportunity to compete with the (considerably bigger) social media giants like Facebook and Google in a space that related to Twitter very well in scope and function.
Why did such a seemingly sure success fail so quickly? Today’s video clarifies the confusion. if you will). Before the video reveals reasons, know this channel doesn’t want to fail like Vine. Consider helping us grant that wish by clicking the like button and subscribing for more content. It takes less time than watching a Vine video and the channel has a lot more substance!
Why Twitter Killed Vine AFter paying $30 Million for it?