WHY ARE SO MANY COFFEE CARTS SPRINGING UP? |
Nowadays, coffee has become a staple for workers in Jakarta. It feels like something's missing without a cup of coffee at your desk.
Price is certainly a major consideration, as it's not cheap. Finally, in the last four years, a category of affordable coffee, priced between Rp8,000 and Rp12,000, has emerged, commonly known as "kopi gerobakan."
So, where did this "kopi gerobakan" originate? Why is the price so low? What are the strategies of the parties involved in selling "kopi gerobakan"? Find out more in this episode.
#KopiKeliling #KopiIndonesia #CoffeeShop
1:15 CHAPTER 1: BEHIND THE ROLL OF "KOPI KELILING"
9:52 CHAPTER 2: THE SECRET OF "KOPI KELILING"'S LOW PRICES
14:51 CHAPTER 3: IS "KOPI KELILING" A THREAT TO STARLING?
7:49 PM CHAPTER 4: MOBILE COFFEE READY TO BRING CHANGE
Talent:
Yoshua Tanu ( / ystanu )
Daniel Sidik ( / danieldanxev )
Regi Suryo ( / regisuryo )
Ayu (Mobile Barista)
David (Mobile Barista)
Adra (Mobile Barista)
Rusdi (Mobile Coffee Vendor)
Darno (Mobile Coffee Vendor)
Executive Producer:
Trivet Sembel
Mieska Alia Farhana
Producer:
Valerian Pradovi
Videographer:
Joevany Anjas
Leonardo Rakha
Editor:
Willy Rahman