Ex-Google Video Lead & Sharp Eye Animation founder explains how long it takes to make an explainer video. Want a video? Contact [email protected] or schedule a call with a video producer here: https://calendly.com/sharp-eye-animation
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Script transcription:
Are you looking to make an explainer video for your business? Are you wondering how long it’ll take to make?
Hey everyone, I’m Daniel Bales, Ex-Googler and Founder of Sharp Eye Animation. The place where businesses go for explainer videos.
And today you’re going to learn how long it takes to make an #explainervideo, and what you can do to get yours made as fast as possible. Keep watching.
Before we get started, be sure to subscribe to this channel below so that when we come out with more explainer #videotips, and more videos, you’ll get notified.
So you already know how important explainer videos are for your overall #marketing strategy.
Whether it’s for your homepage, YouTube channel or social media channels, they’re powerful tools that can transform any business.
But how long do they take to make? We get this question all the time, so we decided to share this video with you so you learn the ins and outs of the explainer video turnaround time.
So when we get this question, we generally say 2-3 weeks for a 60-second video, although that varies based on the animation style, number of revisions needed overall, and how fast a client is to respond to our updates. Here’s what we mean:
Depending on what type of look-and-feel you’re going for for your explainer video, the style can impact your turnaround time.
2D animation - like cartoons, and motion graphics, for example, can be produced a lot faster than 3D animation
If your video does call for 3D animation, a good rule of thumb is to allow for at least 6-8 weeks for a one-minute video.
This is because 3D animation requires a totally different workflow and skillset to produce,
and it’s a bit more complex than standard 2D animation.
[Number of revisions needed]
Sometimes explainer videos can take longer to make if there are a ton of little changes requested from you, the client
This is totally fine with us since we offer unlimited revisions at every round of the production process.
One thing that helps is to have a clear vision of what you want, and then clearly communicate that to us.
So we know that making an explainer video probably not the only thing on your plate
and we totally understand if it takes a few days for you to respond to our updates
But wherever your explainer video project sits on your list of priorities, just know that the time it takes to respond to our updates can affect the turnaround time.
Have a good idea of where you expect your explainer video to be played, like your website, YouTube channel, etc.
It’s ok if you’re not 100% certain, but telling us ahead of time that your explainer video will be played on Instagram, for example, will help us set the stage when we build out the video to make sure we meet Instagram’s requirements for video.
And we offer multiple versions your video for free, so we have you covered wherever you plan to play your video.
When it comes to communicating changes, email usually beats phone calls
Since they provide a track record of what needs to be changed, plus they help you think through your changes before sending them over.
But if you’re more of a phone person, that’s ok too! Just try to have your changes ready ahead of time so it’s a focused use of both our time.
Share brochures, one-pagers or any other marketing material with us, so that we can learn as much as we possibly can about your product or service.
And that’s it! Here’s an example timeline of what you can expect when making an explainer video:
And if you want an explainer video for your business, contact the email address in the description below.
Also if you found this video helpful, be sure to like it, and subscribe to our YouTube channel.
Now I want to turn it over to you. Which of these steps did you find most helpful?
Let us know by leaving a comment, right now. Thanks for watching!