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396 видео
How Duracell used a pink bunny to become the #1 battery brand
How LinkedIn are using Customer Advisory Boards (CABs)
Why 95% of companies don't understand consumer behaviour
Using analysts to power up your competitive advantage
The best way to define product marketing's value
The BIG difference between marketing and product marketing
When you should introduce sales enablement
A product marketer's role in customer research
The five-step GTM launch process
How to identify your best customers
Market share: how much do you actually own?
Why you should be segmenting your prices
Nailing product marketing amidst betas and split tests
How to lead and influence a product launch (Tips inside)
The intersection of product marketing & developer marketing
What positioning is and why product marketers are doing it wrong
How to define your target market (with segmentation examples)
How to create a killer value proposition for your customer
Here's how to create a killer value proposition (Quick steps!)
Market segmentation explained: The smart way to target customers
What is a go-to-market strategy?
The power of storytelling in product marketing
What is product positioning? A beginner's guide
Product Manager vs. Product Marketing Manager: Which Career is Right for You?
