Product Manager vs. Product Marketing Manager: Which Career is Right for You?
Maybe you’re familiar with this saying:
“Product managers put products on the shelf, and product marketers get products off the shelf.”
Now, some might disagree with this.
And with good reason. Your product managers and marketers need to work together to bring products to life.
Though the two roles certainly share similarities, each individual will address unique aspects of a product launch.
If you’re still confused about the roles of PMs and PMMs, this video explains their distinct responsibilities and how they drive product success together.
Don’t hesitate to keep in touch or see what we’re up to via social media:
► Product Marketing Alliance: https://pmmalliance.co/pma
► LinkedIn: https://pmmalliance.co/pma-LI
► Twitter: https://pmmalliance.co/pma-twitter
► Facebook: https://pmmalliance.co/pma-facebook
► Join our PMA LinkedIn group: https://pmmalliance.co/pma-LI-group
Like this video? Be sure to like, comment, and share with other product marketers in your network!
And here's that link to our guide to Go-to-Market strategy: https://www.productmarketingalliance....
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Timeline
00:00:00 Introduction
00:00:45 Defining the roles